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​Our Origin: Forged in the Fire of Market Entry

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Aspake was founded by the team behind CI Brand Management, a specialist consultancy that guided international brands through the complex journey of entering China’s e-commerce market.

For years, we operated on the traditional agency model. We saw firsthand its fundamental flaw: the misalignment of risk and reward. Brands invested heavily in inventory and marketing, while we offered advice. When they struggled, we still got paid. Their success was not our mandatory outcome.

We learned that true partnership requires shared destiny.

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Our Evolution: From Advisors to Allies

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That experience became our most valuable asset. We didn’t just learn about China; we learned how to build a better business model for growth.

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We evolved into Aspake to solve the problems we once faced:

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Problem: High client risk with low agency accountability.

​Our Solution: We invest our resources and expertise alongside yours. Our success is irrevocably tied to your own.

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Problem: A one-size-fits-all service that ignored a brand’s stage and resources.

Our Solution: A flexible partnership model—from equity stakes to joint ventures to our distribution platform—designed to meet you where you are.

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Problem: Theoretical advice from outsiders.

Our Solution: We are operators. Our proof is Joulax, our flagship fashion brand that we built from the ground up using the very strategies we offer our partners. We are in the arena with you.

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Who We Are Today: Aspake

 

Today, Aspake is a new kind of growth partner. We are a hybrid operating group and consultancy, built on the principles of alignment, operational execution, and shared success.

We provide more than strategy; we provide partnership in its truest form. We offer the strategy, capital, and operational muscle to build your brand in Asia, ensuring that we only win when you win.

Our name has changed, but our mission is sharper than ever: to de-risk growth and create legendary outcomes for brands, together.​

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