Leadership Team
Jasmine Zhu
Founder, Partner
Jasmine Zhu is the founder of Aspake, a strategic brand growth and investment partnership. After graduating from the University of Sydney with a Master of Commerce degree, she built an extensive 10-year career steering retail, marketing and brand development for prestigious luxury houses including Dior, Hublot, Chopard, and Mercedes-Benz across Hong Kong and Asia.
Leveraging her deep regional expertise, she transitioned to guiding smaller European brands in establishing and scaling their presence in Asian markets. This entrepreneurial drive led her to establish Aspake (formerly CI Brand Management), which began as a specialist market-entry consultancy focused on eCommerce in China and has since evolved into a full-service brand incubator and growth partner, offering equity-based and joint venture models for market expansion.
In addition to her work at Aspake, Jasmine is the founder of Joulax, a modern timeless fashion and fine jewelry brand. She lives in Hong Kong with her husband and daughter.
+852 96802511
Nicholas Mulcahy
Senior Partner
Nicholas Mulcahy is a Director at Delphic Limited, a private investment and brand development firm, and a senior partner at Aspake Limited. He is a seasoned executive specializing in accelerating premium consumer brands to success across Asia Pacific markets.
Nicholas established his reputation as a leader in global retail and strategy during his tenure as the General Manager, Asia Pacific at Aesop. In this role, he was responsible for the luxury brand's business operations, sales, and customer relationships across the entire Asia Pacific region for over six years.
His expertise encompasses strategic management, operations, and product growth, having also served in non-executive and advisory roles for companies focused on consumer products, food & beverage, and retail.
Today, Nicholas and his ventures are dedicated to advising and investing in innovative brands, ensuring their Asia-Readiness and propelling their expansion through strategic leadership and market-entry expertise.
In addition to his work at Delphic, and partnership with Jasmine at Aspake, Nicholas is the founder of Proof, an artisan sourdough bakery brand . He lives in Hong Kong and Japan with his wife and two sons.
+852 97236607
