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Mastering China's E-commerce Shopping Festivals Strategically

Mastering China's E-commerce Shopping Festivals Strategically

Mastering China’s E-commerce Festivals: A Beauty Brand’s Guide to Dominating 11.11, 6.18, and Beyond

China’s e-commerce shopping festivals, particularly 11.11 (Singles’ Day) and 6.18 (Mid-Year Sale), have become the ultimate battleground...

Mar 13, 2025

The Aesop Example: Global Minimalism Meets Local Sensibility

The Aesop Example: Global Minimalism Meets Local Sensibility

The Chinese Context: Navigating Brand Equity in the World’s Most Dynamic Digital Market

China’s e-commerce and social media landscape, characterized by its sheer scale, hyper-connectivity, and rapid innovation, presents both...

Mar 5, 2025

How KOLs Are Revolutionizing Beauty Brand Growth in China: A Comprehensive Guide for Brand Owners

China’s beauty market is one of the most dynamic and lucrative in the world, but it’s also highly competitive. For beauty brand owners...

KOL & INFLUENCERS

Mar 5, 2025

Wellness-Driven Perfumes: Capturing the Chinese Market with Functional and Mindful Fragrances

Wellness-Driven Perfumes: Capturing the Chinese Market with Functional and Mindful Fragrances

Wellness-Driven Perfumes: Capturing the Chinese Market with Functional and Mindful Fragrances

Wellness-Driven Perfumes: Capturing the Chinese Market with Functional and Mindful Fragrances

Mar 3, 2025

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